Product blurb: “Our best-selling putty primer is now the perfect base for any eye look. Formulated to extend your eyeshadow wear for up to 12 hours. Amp up your eyeshadow with this color intensifying putty eye primer that locks in eyeshadow for a crease-proof look! Infused with vegan Squalane to help moisturize the eyelid while extending wear. “
I’ve been hunting about for a cruelty-free version of the MAC Pro Longwear Paint Pot (in Painterly) for a while. I don’t like to use concealer as an eye base – hello, creasing! Most eye primers I’ve tried are just too drying and when that’s combined with crepey lids it’s just not a good look for my aging skin. Then there’s the issue of coverage, I like to hide the veins above my socket so transparent / low opacity products aren’t much use.
As you can see, the two shades are very similar with the MAC one being slightly more peachy but they’re indistinguishable on the lid. With the elf pot you get 5.3g for £5.00 and for the MAC you’d get 5.0g for £16.50.
Application wise, the elf primer definitely blends better if you use your fingers whereas the MAC one I’ve found works nicely with a concealer brush or your fingers.
Once blended out, I’d say the Paint Pot has a smidge more coverage but I’ve found you can build up the elf primer if you want to hide a particularly noticeable vein.
In terms of longevity, they’re both pretty good on both high-end and drugstore shadows and are definitely far better than using a concealer (if you have to worry about creasing). For £5.00, this is an amazing dupe!
N.B. I apply eyeshadows straight on top (rather than setting them with a translucent powder).